By Jose Capelo

In the first of a two-part blog series, Jose Capelo of Caliber outlines the impact site speed can have on even the most sophisticated digital strategy…

Slow loading websites cost retailers an estimated £1.73 bn in lost sales each year, and a one second delay in page-load can cause 7 per cent loss in customer conversions. Today’s web users expect a site to load under two seconds – when it comes to site speed and revenue, the statistics are telling.

Loading times are known to have a direct relation to page abandonment rates, as slow loading pages almost always have a higher Read full story ›

Source: The Drum