The new dark art that has mad men on the run
Mad Men are on the run as advertising loses its sovereignty in the dark arts of media manipulation. Time to make way for the Maths Masters in today’s battle for minds.
A new form of dark art is being performed by kings of the algorithm, and these young pretenders wield far more power than any advertiser alone.
These are the people who can rig our online systems to sway the mood of countries and cause revolutions. Many argue it was social media manipulation that drove home Brexit and installed Trump – the Trump campaign spent $150m on Facebook and Instagram alone.
Today, the Read full story ›
Source: The Drum
