The new rules of search engines: using data to predict real-world actions
Traditionally search engines were built on a paradigm that looks at the web as a topical world, where pages are connected by hyperlinks and anchor tags. This was the world of 10 blue links, a search engine built on a web of documents.
We are now engaging with the internet at an exponential scale, producing a social graph that is growing at an unprecedented rate. We are no longer just reading the web; we are building the web around us, making it more intelligent every time we’re online.
The average person has six connected devices in the home, and the Read full story ›
Source: The Drum
