The New York Times is launching on Snapchat Discover
The New York Times is the latest media outlet to launch in Snapchat’s Discover platform for publishers.
The newspaper has not revealed when it will land on the messaging app, but did say that shortly it will creating a daily edition of its popular morning briefing for readers in the US, Canada and Australia from Monday through to Friday.
Snapchat‘s partnership with the Times adds to its roster of 40 publishers already publishing content within the app’s walls, including BuzzFeed, the Wall Street Journal and Vice.
“We’re seeing enormous interest on the part of younger audiences for the Read full story ›
Source: The Drum
