The New York Times to underline importance of factual news during politically-charged Oscars
The New York Times will use this year’s Academy Awards, predicted to be one of the most politically-charged ceremonies, to premiere a brand campaign underlining the importance of facts and independent journalism.
The timely campaign includes a plea to the public to value truth, which is “more important now than ever”, and features the publisher’s first TV spot in a decade.
It hopes to show that producing quality, independent journalism requires resources, commitment and expertise and that it’s important that people support it. The campaign, created by agency Droga5, was created as a direct response to Read full story ›
Source: The Drum
