By Stephen Lepitak

The legacy of Hugh Hefner, founder of one of the world’s most famous media brands, is unique and impossible to live up to. But that’s the task his son Cooper, now chief creative officer at Playboy, is set to take on.

Catching up with Cooper Hefner at SXSW following the launch of Amazon’s new drama-documentary series American Playboy, which tells the life story of his father Hugh, The Drum spoke to the heir to the throne about his plans for the global brand, its online strategy and the headline making decision to renew nude photography within the magazine only Read full story ›

Source: The Drum