The NFL to woo casual fans with Youtubers, influencers and musicians
After successfully building a core audience for the NFL in the UK, the sport’s commercial chiefs are turning to influencers as well as footballers and musicians so that it can win over enough new fans to secure momentum behind its expansion.
It signals a different approach for the sport’s franchise, which has used its international fixtures at Webley along with broadcast deals with Sky, the BBC and Channel 4 to fashion a sizeable fanbase over the last decade. But there’s a sense that it’s increasingly preaching to the converted in the UK and needs to do more to convert those casual Read full story ›
Source: The Drum
