By Sarah Vizard

The campaign, dubbed ‘The Wait’, has the support of celebrities including Made In Chelsea’s Jamie Laing, Emmerdale’s Gemma Oaten and Olympic Gold Medallist Jade Jones. They all have profiles listing the fact that they ‘support organ donation”.

The profiles will appear in the ads, which will be shown to users when they swipe right, along with the message: “If only it was that easy for those in need of a life saving organ to find a match”.

The ad will also tell users about the thousands of people waiting for a transplant and encourage them to click on a link and sign Read full story ›

Source: Marketing Week