By Kyle O'Brien

The North Face has just introduced a new global brand campaign aimed at making the sport of climbing more accessible and inclusive. ‘Walls Are Meant for Climbing’ asks people to rethink the way we look at walls, as places where people in the climbing community come together to test themselves, build trust, and strengthen communities.

The campaign, which doesn’t directly address Trump’s call to build a wall on the Mexican border but certainly alludes to it, carries the message that walls aren’t meant to divide us – they unite us… And also they’re meant for climbing.

The Walls campaign, done by Read full story ›

Source: The Drum