By Doug Zanger

Ah yes, the never-ending conversation about generations. Millennial this. Gen Z that. Gen X. Is that still a thing? Despite all of the conversation around the topic, Jamie Gutfreund, Wunderman CMO, shared some interesting and telling research around Generation Z that could very well shift perceptions. Done with the Berggruen Institute and conducted by Penn Schoen Berland (PSB) earlier this month, the dynamic Gutfreund revealed some of the study’s findings at Marketo’s Marketing Nation Summit in Las Vegas yesterday.

The study indicated that Gen Z accounts for 25 per cent of the US population and $44bn in spending — and Read full story ›

Source: The Drum