By Minda Smiley

As more and more people choose on-demand and streaming options to watch television, high-profile live events such as the Oscars are now rare exceptions to this new viewing landscape.

Marketers are taking notice, increasing their focus on activations and sponsorships to supplement traditional ads during live broadcasts.

Even though the Super Bowl has more than double the viewers, brands are willing to pay a higher premium to target the audience of the Academy Awards, according to a report from Forbes. In 2014, the Oscars had an audience of 43 million viewers, with a similar number expected this year.

The Drum reached Read full story ›

Source: The Drum