By John Glenday

Weekly women’s magazine The People’s Friend has begun a cross-promotional partnership with Age UK which will see the title cover the charities work in return for it being stocked in the organisations retail outlets.

The People’s Friend will be available to buy in-store from 17 September with a proportion of the cover price going directly to the group; including subsidiaries Age Cymru, Age NI and Age Scotland.

This follows a trial run in 30 of the charities stores in England where the title featured a range of editorial content drawing on Age UK’s expertise in health and finance. It also dedicated its Read full story ›

Source: The Drum