Spotify has launched an integrated marketing campaign to align with their Season 1 narrative—The Power of Audio.

The campaign is anchored by a chaptered content series on the Spotify for Brands website, with content updates and promotion running through to the beginning of March.

The content brings The Power of Audio to life through videos, consumer and expert interviews, creative tips, and ad effectiveness lab research commissioned from Nielsen.

What is the power of audio?

The Power of Audio explores the role of audio in consumers’ lives and its impact for brands and advertisers. Fourteen experts were interviewed and Read full story ›

Source: The Drum