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The power of social listening and the ‘little win’ that made my day

on Sep 26, 2017 | 0 comments

By Jake Dubbins

Bodyform tweet

When you manage a creative agency, you get a boost from things like securing a new client or winning an industry award, but every now and then you get a ‘little win’ that can mean just as much.

That’s exactly what happened to us at Media Bounty last month when we were alerted to a tweet that made our day.

In response to a tweet by the feminine sanitary hygiene brand Always on the revival of its celebrated #LikeAGirl campaign, this time with an iteration focusing of female self-confidence, a Twitter user with the handle of @pipsterish posted:

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Source: The Drum