The power of social listening and the ‘little win’ that made my day
By Jake Dubbins
When you manage a creative agency, you get a boost from things like securing a new client or winning an industry award, but every now and then you get a ‘little win’ that can mean just as much.
That’s exactly what happened to us at Media Bounty last month when we were alerted to a tweet that made our day.
In response to a tweet by the feminine sanitary hygiene brand Always on the revival of its celebrated #LikeAGirl campaign, this time with an iteration focusing of female self-confidence, a Twitter user with the handle of @pipsterish posted:
<div contenteditable="false" entity-bundle="gallery_item" entity-id="15083" entity-type="news_components" Read full story ›
Source: The Drum





