By Natalie Mortimer

Which YouTube channel would you guess has the most subscribers globally? Rihanna’s, perhaps? Or maybe power brands like Coca-Cola or Nike, right? Wrong. With a whopping 28 million subscribers, PewDiePie is the most subscribed to channel across the globe – and chances are you haven’t a clue who he is.

But this 24 year-old Swedish gaming blogger – real name Felix Kjellberg – is one of a new breed of celebrities influencing how millions of us spend, feel and think. It’s no wonder, then, that brands are clambering over each other to partner up with video bloggers like PewDiePie, and Read full story ›

Source: The Drum