The Prince’s Trust preps new website and campaign launch and joins Content Marketing Association amid new strategy
The Prince’s Trust is set to roll out a new website and two campaigns as part of a new content marketing strategy aimed at better targeting its audience.
Charlotte Ridley, head of marketing partnerships at The Prince’s Trust told The Drum that the charity is hoping the content-led strategy will help it communicate the “overload” of stories it has to tell and engage with the difficult-to-reach youth market.
“We believe that by having a strong content marketing strategy we will be able to maximise our resources and drive efficiencies to not create any waste,” she said.
“We’re certainly not short of content but Read full story ›
Source: The Drum
