The print title no-one saw coming – how the National will tap into a readership hungry for a different kind of news
There are a lot of things that nobody saw coming after the No vote in the Scottish independence referendum this September. The surge in SNP membership to more than 80,000 from around 25,000 was one of them, and the launch of a pro-independence newspaper in what is a broadly failing industry is certainly another.
But that’s the case in Scotland. On Monday, The National newspaper will hit the stands with a print run of 50,000 and a 50p price tag, according to the Guardian.
The pro-independence title from the Herald & Times Group, which is owned by Newsquest, comes after storming successes Read full story ›
Source: The Drum
