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The quiet movement: Why OOH has the potential to be just as revolutionary as VR

on Sep 1, 2016 | 0 comments

By Dave Etherington

Cities today are now more exciting to live in than ever before, with emerging technologies that promise to make urban life easier, less stressful, more equitable and filled with possibility. Over the next decade and beyond, our future cities will be shaped by virtual and mixed reality, artificial intelligence, high-speed internet, autonomous vehicles and the Internet of Things (IoT), which will influence our interactions and behaviors, as well as pose opportunities for brands.

Innovations that were once only possible online are now manifesting in the physical streetscapes of cities themselves. While excitement for this new digital era is at an all-time Read full story ›

Source: The Drum