By Daniel Powel

With the dust now settled on ‘Super Tuesday’, a key stage in determining which political candidates will contest the US Presidential elections, Donald Trump and Hilary Clinton have emerged as the front-runners for their respective parties.

Along with traditional formats, such as print, door-to-door promotion, and television advertising, American election campaigns have branched out to embrace social media and online paid advertising as a means of reaching more voters, and capturing untapped demographics. In the 2016 race for the Oval Office, social media advertising has taken centre stage.

American politicians have always been quick to adapt to the newest technology for promotion; Read full story ›

Source: The Drum