By Andrew Eborn and Clive Entwistle

We are constantly being bombarded with messages, and brands are struggling to be heard in this cacophony of chaos. Spin doctors encourage us to do more and more extreme stunts in a desperate attempt to secure those precious column inches. Unless handled with expert precision, the risk is these sultans of spin will land us in dire straits.

While some campaigns and stunts are undoubtedly the stuff of legend, the louder we shout the more we risk our audience switching off. Once we get their attention, it is essential that the message we give them is clear. Substantiated hard facts and Read full story ›

Source: The Drum