By Michael Scantlebury

Facebook, Twitter and Instagram have decided that you don’t want, or need, sound to be turned on with your auto-play newsfeed films. And they’re probably right about that. Most social content consumption happens on mobile. And, I don’t really want my phone to start making noise because your video has kicked off while I am waiting for the bus at a crowded stop.

At the recent Dmexco, Martin Sorrell suggested that 50 percent of video online is viewed without sound, with the majority being viewed in ‘sound off’ platforms like Facebook, Twitter and Instagram.

So, silent films were killed Read full story ›

Source: The Drum