By Natalie Nzhati

Undertaking a new project can be a painful part of a marketer’s job. Sifting through dozens of potential agencies, processing Request For Proposals (RFP) that can take longer than the work itself, sitting through long, ambitious pitches from agencies you know full well you’ll never work with. No wonder, then, that so many brands opt to stay with their established agency networks, no matter how overpriced or unsuited to the project at hand.

Enter Globality. With backing from the likes of former U.S Vice President, Al Gore, and board members that include ex-PwC chief executive, Dennis Nally, Globality hopes Read full story ›

Source: The Drum