The rise of brands as media owners is the big fear among publishers that hardly anybody is talking about
Ad blocking and click fraud may have been grabbing the lion’s share of the headlines in trade press over the last 12 months, but online publishers are just as worried about the rise of brands and agencies as content creators, as the vast majority of them cite content marketing as their biggest opportunity for growth.
The insights were revealed today (1 October) at the AOP Autumn conference, where the trade body disclosed insights unearthed in its most recent members survey where 65 per cent of participants cited ad blocking as the most significant threat to their businesses.
However, over a third (35 Read full story ›
Source: The Drum
