The rise of ‘empowertising’: How to successfully use feminism as the starting point of a solid marketing strategy
I’m in a good mood today. Excellent in fact. I’ve reached my goal weight, I’ve discovered a fabulous new conditioning treatment, and I’ve mastered three new tricks to please my lover in bed. What more could a girl ask for? Oh wait. We’re asking for a hell of a lot more. And advertisers are finally clocking on.
For far too many years, women have been bombarded with far too many clichés by advertisers pushing their wares. Some more dangerous than others. But now there is the slightest whiff of change in the air. Advertisers are getting braver. They are starting Read full story ›
Source: The Drum
