By Gareth Price

According to Bloomberg original sharing of personal stories on Facebook – rather than posts about public information like news articles – has dropped 21 per cent year-on-year in 2015 prompting the social media giant to, reportedly, start working on ways to combat the worrying decline.

Facebook’s response so far has been to create yet another means by which we can post – a live video tool, however, as mobile analyst Benedict Evans notes, “Facebook has always excelled at surfing user behaviour. Less so at directing it.”

A victim of its own success with 1.6 billion users globally, Facebook has become the default Read full story ›

Source: The Drum