By Ben Cooper

Pushing and shoving gave way to clicking and collecting in 2015 as the Black Friday phenomenon moved decisively online.

Following the chaos of the previous year, many prominent retailers opted to play down the discount shopping day in-store, while e-commerce giants threw themselves into the event, achieving impressive results.

Internet retailers see Black Friday not simply as an opportunity to make sales, but also as a chance to attract new prospects that can subsequently be converted to loyal customers. To take full advantage of the event many stretched out the Black Friday trading period, starting offers up to a week Read full story ›

Source: The Drum