The Rock stars in first Under Armour ad for new digital fitness products
Under Armour has chosen its star brand ambassador, The Rock, to drive forward a new ad campaign for its smart fitness technology.
Aside from a few striking images featuring Under Armour apparel, Dwayne ‘The Rock’ Johnson, has popped up relatively little in Baltimore-based company’s campaigns since agreeing terms for a long-term partnership in January.
Now Under Armour has employed the 43 year-old’s distinctive vocal prowess for a new 60-second ad which promotes the brand’s HealthBox digital fitness products.
Teaming up once again with New York-based ad agency Droga5 the ‘One Push’ ad illustrates the impact which technology has had on every Read full story ›
Source: The Drum
