The Royal British Legion looks to increase retail revenues with appointment of Geometry Global
The Royal British Legion is looking to ramp up its retail revenue streams and create more merchandise and has appointed Geometry Global to develop its strategy.
The charity has tasked the creative agency to develop products and channel strategies which increase retail revenues to the charity but also to use branded merchandise to deliver its current Live On campaign.
The partnership aims to broaden the scope of the Legion’s work through merchandise, and drive engagement throughout the year as well as optimising the role of merchandise in the annual Poppy Appeal.
As part of this Geometry Global will identify product opportunities and retail Read full story ›
Source: The Drum
