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The rules of copywriting. And why they suck

on Sep 26, 2017 | 0 comments

By Andy Maslen

Once I wanted to be a rock star.

At the time that did not mean someone who wrote blog posts.

Instead I played lead guitar in a band. My playing was OK. The band was better.

But ultimately, or in fact in very short order, my dreams of filling arenas and driving white Rollers into hotel swimming pools turned to ashes and I became a marketeer.

Now, maybe it’s the thwarted rocker in me, but I hate rules.

No. Start again.

I love knowing the rules for a particular activity. I just hate being told I have to stick to them.

Take writing.

It’s a subject fenced in Read full story ›

Source: The Drum