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The Secret Life of Brands: Google, McLaren and Ocado on dedicated thinking time (Part two)

on May 22, 2017 | 0 comments

By Jessica Davis

‘Thinking’ is the subject of a riddle; artists will claim that you need it to function, the military will tell you life’s easier without it and the powerful will often forget what it is.

In any sector, it is difficult for employees to switch off their brains and work on auto-pilot; the digit crunching of computer data requires abundant concentration and imaginative campaigns are designed by curious minds, but is this the type of ‘thinking’ that allows us to regenerate our train of thought?

Doing a ten-minute crossword in the bath or reading thought-provoking fiction is something we often do Read full story ›

Source: The Drum