By Melissa McWhirter

Whether you’re a small or mid-sized agency, the ability for your team to work beyond job specs when the need arises makes for a more fluid, dynamic everyday work environment. Opportunities to contribute outside of our traditional roles offer a greater variety of viewpoints, and often unearth unexpected gems. If you want to create work you’ve never done, arm yourself with diverse opinions.

It’s creativity that exists beyond the creative department and great ideas can come from anywhere; whether you’re a developer, a designer, an art director or a suit, being immersed in the creative process as both a professional and Read full story ›

Source: The Drum