By Andrew Harrison

Welcome to a regular new monthly look at marketing insights and breaking stories in Asia – everything from A to Z – from Alibaba to Xian, Yangon and Zhengzhou. In a series of posts, we’ll introduce you to this fascinating market where traditional marketing othodoxy meets the speed and scale of Asian opportunity.

In the first blog, we’ll look at Alibaba, a modern-day fairytale to rival 1001 Arabian Nights from which the company takes its name – and the poster boy for the speed and scale of Chinese marketing opportunity.

You’ve probably never heard of Hangzhou, the capital of Zhejian province in Read full story ›

Source: The Drum