By Rupa Ganatra

From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts. How much value are these companies actually getting from this alternative payment method?

Marc Jacobs is leading the way in the retail sector after opening its doors to a fashion tweet pop-up shop last weekend in London, where tweets and social media posts using the #MJDaisyChain hash tag bought you coffee, cupcakes, fragrances and other Marc Jacobs goodies. And if you were creative enough to combine the tweet with a Vine video, you were in for a free gift and a manicure Read full story ›

Source: The Drum