By Alex van Gestel

President Donald Trump’s @therealdonaldtrump Twitter account has become legendary for its ferocious style and seemingly ‘shoot- from-the-hip’ spontaneity.

And in spite of the backlash from the public and both parties to his unconventional Twitter presence, he’s been getting millions of ‘favourites’ and ‘retweets’ since his 20 January inauguration. Those 144 characters are connecting with people.

In fact, engagement with his personal account has skyrocketed in the past month, from 13 million before the election to about 25 million and growing today. Whether he’s criticising companies, selecting cabinet members or supporting daughter Ivanka’s fashion-line, his tweets continue to make national news.

As throughout his Read full story ›

Source: The Drum