By Lisa Lacy

Pepsi quickly pulled Kendall Jenner’s Jump In ad Wednesday (April 5) after complaints the spot appropriated the Black Lives Matter movement for commercial gain.

In a press release announcing the campaign the day before, Pepsi said the ad, which was produced by in-house content creation team Creators League Studio, “takes a more progressive approach to truly reflect today’s generation and what living for now looks like.”

However a subsequent statement issued after the outcry went on to say:

Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We Read full story ›

Source: The Drum