By James Myers

There are few industries facing as much disruption as the auto industry. With the rise of connected cars, a shift towards shared mobility and advancements in autonomous and electrified vehicles, most car industry leaders believe the sector is poised for more change in the next few years than it has seen in the last 50.

One constant among the flux though is auto brands continuing to invest in brand partnerships to turbo charge their marketing, explore new territories and draw in a different audience. In fact, you would be hard pressed to find an industry as pervasive across the Read full story ›

Source: The Drum