By Jocelyn Turlan

Let’s immediately park a common fallacy – that subscription models are a new type of business model. They’ve been around for centuries. Haven’t we all subscribed to something once (a newspaper, school canteen, theatre membership…)?

So why is it catching up now? Interestingly, the shining lights of the subscription economy (Spotify, Netflix, Zipcar to name a few) are all fairly recent companies, a decade or so old. Noticeably, it’s technology that’s changed – though I want to argue it’s not technology per se.

The trick lies in a slight shift: there isn’t a subscription model anymore but a flexible range of digitally Read full story ›

Source: The Drum