The Sun adopts copywriter's idea to tilt the Page 3 page number to resemble cleavage in fitting goodbye tribute…
A creative veteran was shocked after the Sun expressed an interest in adopting an idea he posted on Twitter to tip Page 3’s page number on its side to represent cleavage as a tribute to the demise of the 44 year-old feature.
However, Richard Newell, a senior creative in the ad industry, was taken aback when his “small idea” featured in the unannounced return of Page 3’s topless models.
Newell suggested, to offer readers a funny and harmless reminder there used to be topless images on Page 3, tipping the three at the top right of the page 90 degrees clockwise – Read full story ›
Source: The Drum
