The Sun aims to keep remembrance alive in the digital world with 'My Poppy' app
By Gillian West
The Sun has launched My Poppy, a smartphone and desktop app dedicated to keeping the spirit of remembrance alive in today’s digital world.
Created by The&Partnership’s The Box – part of News UK’s group of creative agencies Team News – the app creates a virtual poppy that users can save on their smartphone home screen or share on Facebook and Twitter ahead of Remembrance Day (Tuesday 11 November).
My Poppy users can make a one-click donation to the Royal British Legion, the Armed Forces and Remembrance charity, with each donation generating a new poppy within the virtual field. The app also encourages Read full story ›
Source: The Drum
