The Sun closes gap between content and commerce with Sun Bets launch
The Sun’s launch of betting site Sun Bets is part of the publisher’s move to open up new revenue streams beyond its flagship newspaper, recognising that in the struggling print market having one offering that attempts to meet all audience needs will not uphold the business.
To counter this, the publisher is attempting to marry its content and commercial offerings by building out brand extensions for each subset of its audience. Sun Bets taps into the Sun’s sporting audience that are regular betters, who it claims are in an abundance since “50 per cent of the UK betting audience Read full story ›
Source: The Drum
