The Sun has stopped banging its head against the paywall – now it must make up lost ground
The reason you’re currently reading this article for free, despite the – ahem – specialist and valuable insight it contains is because The Drum has recognised that readily available content plays a key role in building large and engaged online audiences.
It’s an insight that was missing at The Sun until recently. The flaw in its online proposition has long been plain to see: it has been charging for something – showbiz and celebrity gossip – that is freely and expertly delivered by everyone from internet media companies like BuzzFeed to traditional media brands such as the Daily Mail.
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Source: The Drum
