The sun sets on The New Day: Why Trinity Mirror's ambitious print gamble failed so dramatically
By Paul Connew
So the sun sets early on the New Day, the UK’s first standalone national newspaper to be born in 30 years. Its motto was ‘Life’s short, let’s live it well’. To that extent its premature death, aged barely nine weeks, at least partly lives up to that slogan.
But for those of us in the media commentariat (including me, here on The Drum) who had already predicted its demise, the temptation to say ‘told you so’ should be resisted in favour of a sense of sadness that Trinity Mirror’s bold, if ill-fated, attempt to defy the soothsayers Read full story ›
Source: The Drum




