By Seb Joseph

The Sun will join the growing throng of publishers on Snapchat Discover as part of a renewed push to ensure its content is distributed as widely as possible.

News UK’s daily tabloid will make its bow on the messaging app later this year when its articles will appear in the form of Snapchat Stories. After 24 hours, the stories will disappear and are replaced with fresh content.

The ephemeral nature of the app is deemed a good fit for The Sun’s content, which is being pushed through more channels than ever before in its 52-year history. “The future of news Read full story ›

Source: The Drum