By Daniel Bennett

Daniel Bennett of Ogilvy & Mather’s behavioural practice #ogilvychange explains that the application of behavioural science is bigger than we thought, and more creative than we could have imagined.

Five years ago, many in the ad industry, government and third sectors would have been wondering what the future of behavioural economics might hold. Would it be a subset of planning? A feature in the creative mix? A common language for discovery and common sense? Fast forward to the present day and behavioural economics still refuses to be pigeonholed.

Last month saw the first Nudge Awards at #ogilvychange’s annual behavioural science festival Nudgestock. Read full story ›

Source: The Drum