Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The Times Newseum at the Saatchi Gallery to run geo-targeted London taxi campaign

on Sep 8, 2014 | 0 comments

By Gillian West

The Times Newseum at the Saatchi Gallery in Chelsea is to be promoted via a geo-targeted campaign across London taxis.

Created by Kinetic Worldwide, the messaging will run for two weeks from today (Monday 8 September) across VeriFone Media Taxis on their 2,500 VNET digital screens.

Detecting when a taxi enters areas close to the Saatchi Gallery The Time Newseum creative will autoplay on the screens for the duration of time the car stays within the designated zone, potentially playing multiple times.

Rabiat Hall, senior account manager at VeriFone Media, who coordinated the activity, deemed the activity a “brilliant example of the ad-message Read full story ›

Source: The Drum