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The Times to takeover entire Channel 4 ad break during Homeland

on Nov 20, 2014 | 0 comments

By John Glenday

The Times newspaper is to take over an entire ad break during a screening of Homeland this Sunday on Channel 4, in order to carry a short film documenting Times’ journalists who were kidnapped in Syria earlier this year.

This will see the title take the full centre break in addition to a ten second teaser trailer in the first break, alerting audiences to what awaits them.

The contextual piece forms part of the newspapers Unquiet Film Series and takes the form of an edited 3 minute version of the film Bearing Witness. It will be backed up by an interactive video Read full story ›

Source: The Drum