By Leonie Roderick

1. O2: Wear the rose – Make them giants England rugby animation

Blink and you’ll have missed it. Sadly the English team didn’t make it out of their group in the Rugby World Cup, shattering the dreams of the nation and its sponsors alike. Regardless of this disappointment, O2 still made a big impact with its “Wear the rose” campaign, taking the top spot of YouTube’s top 10 in September.

Agency: VCCP

2. Honda: Honda stepping

Precision walking is a huge phenomenon in Japan. Last month, Honda brought the art to the UK for the first time to promote its HR-V car. Read full story ›

Source: Marketing Week