By Natalie Mortimer

From empathy to ‘invisible interactions’ some of the top names in design have predicted the ideas that will shape design in 2017.

Ahead of The Drum’s Design Awards we caught up with some of the judges to find out what ideas will change the world of design this year, and how brands must react to stand out in such a crowded space.

Hana Tanimura, senior designer, Google Creative Lab

Traditionally, design has been synonymous with some kind of visual output. But that is changing quickly, and I believe that designing ‘invisible’ interactions will become increasingly important in the future.

Voice user interfaces (VUIs) Read full story ›

Source: The Drum