The Trade Desk launches in Indonesia to capitalise on digital ad potential
The Trade Desk has launched into Indonesia, a market it believes has huge potential for growth in programmatic ad trading.
The company has launched alongside partnerships secured with Unruly, Grapeshot, Spotify, Tapad and Mobilewalla.
Matt Harty, SVP of Asia and Australia at The Trade Desk, told The Drum that with Zenith numbers claiming that Indonesia will be in the top 10 ad markets in the world within the next three years, it was important to establish local operations.
“It’s compelling stuff, there’s a huge growth in middle class and it’s a boat I can’t see us wanting to miss. Boston Consulting figures suggest Read full story ›
Source: The Drum
