By Sam Garrity

With the general election on the horizon, we thought it’d be a great opportunity to talk about why brands will increasingly need to become politically relevant, along with what they need to be mindful of along the way.

There are two driving forces behind why brands will need to become more politically relevant.

The first is that we are living in remarkable political times. Trump and Brexit underline incredibly difficult social and economic realities. These are ones in which the electorate has become increasingly engaged in politics; one where they are angry and they are pursuing change. As Read full story ›

Source: The Drum